Media Relations Lessons from the 2009 Peanut Butter Recall - A 90-Minute Webinar

health.newsbios presents:

Media Relations Lessons from the 2009 Peanut Butter Recall
– A 90-Minute Webinar –

Friday, February 27, 2009
2 p.m. EST/ 11 a.m. PST

Fee:  $69.95 – includes exclusive briefing materials

Why participate?

•    Be Better Prepared:
Incorporate the media relations lessons of the Peanut Corp. of America recall into your own emergency preparedness communications plan.

•    Be More Effective Throughout The Year:
Work more effectively day-to-day with the beat reporters who are covering the recall.

•    Be A PR Alchemist:
Discover how to strategically position yourself to take advantage of the opportunities created by ‘bad news’.

•    Impress Senior Management:
Feel confident in your ability to provide those in the executive suite a complete briefing on the media response to the recall.

Topics to be examined:

•    The missteps made by Peanut Corporation of America.

•    How other affected companies goofed up. Who did well.

•    Which journalists and news organizations provided the best coverage; which provided the worst.

•    What news media opportunities and risk remain.

 

Your Facilitator: 

Dean Rotbart, founder and executive editor, NewsBios.com.  Mr. Rotbart is a former Wall Street Journal columnist and investigative reporter who has reported on the world’s most influential journalists since 1987.  He has lectured at the Columbia University Graduate School of Journalism and Northwestern University Medill School of Journalism and taught journalism courses for the New York Institute of Technology’s Ellis College.

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Registration Details: 

90-minute webinar, at your computer, including a live Q&A among participants and Mr. Rotbart.  Includes exclusive biographical profiles of a dozen influential food safety and healthcare journalists. This webinar is capacity constrained, so register early. 

To register, email your name, phone number, and company affiliation to us at webinar@health.newsbios.com.  One of our service representatives will then contact you and confirm your participation.

The $69.95 fee is nonrefundable.  If you are unable to attend for any reason, health.newsbios will provide you with a full credit toward any future NewsBios webinar or any existing health.newsbios journalist dossier.

Companies scheduled to be discussed during the webinar include:

• Peanut Corporation of America
• King Nut Companies
• Kellogg
• Hershey
• Costco
• Nestle
• J.M. Smucker Company
• Abbott Nutrition
• CVS/pharmacy
• NutriSystem
• Kroger
• Mars Snackfood US
• Jenny Craig
• Clif Bar
• Rite Aid
• General Nutrition Centers
• Quaker Oats North America
• And Others

Journalists scheduled to be discussed during the webinar include:

• Gardiner Harris - The New York Times
• Lyndsey Layton - The Washington Post
• Maggie Fox - Reuters
• Jane Zhang - The Wall Street Journal
• Elizabeth Cohen - CNN
• Catherine Larkin - Bloomberg News
• Dahleen Glanton - The Chicago Tribune
• Ricardo Alonso-Zaldivar - The Associated Press
• Julie Schmit - USA Today
• Jennifer Corbett Dooren - Dow Jones Newswires
• Julie Jargon - The Wall Street Journal
• And Others

Other groups to be discussed include:

• Consumers Union
• Food and Drug Administration
• Centers for Disease Control and Prevention
• Trust for America's Health
• Grocery Manufacturers Association
• American Peanut Council
• And Others